When Ashanti made her solo debut as an artist in the early 2000s, she was the most successful act at the time, a feat that even landed her in the Guinness Book of World Records. Fast forward 20 years and still, the singer-actress is a household name whose legacy reigns and evolves.
On April 6, she announced her partnership with EQ Exchange, a women-owned Web3 company, and also became “the first black artist to co-found a Web3 company.” In light of the new business venture, she recreated her debut album following her 2021 decision to re-record the LP after securing ownership from her masters.
“I can’t believe it’s been 20 years since my debut album ‘Ashanti’!!!!!!!! I’m so grateful you’ve been with me for over 20 years!!!!! Now, I can finally give you something back,” she wrote via Instagram. “I’m beyond thrilled to officially announce that my NFT collection with @EQ.Exchange celebrating 20 years of ‘Ashanti’ will be available on Wednesday April 6th and I want you all to own these new Masters!!! Which re-recording should be first???
According to the company website, EQ Exchange allows artists to own their own intellectual property without hidden costs or direct interactions with the public, without intermediaries. EQ Tokens are given to fans for a cash reward, allowing them to make purchases like Ashanti’s NFT Collection.
“It’s so important to me to get the message across that artists should own their intellectual property,” Ashanti explained in a statement. “By empowering myself through new technologies, I try to help other women avoid going through the things that I have gone through. The future belongs to those who take control and make it theirs.
One of the four new blankets is already sold out, so grab yours while you still can.