Ashanti has recreated her album cover for her latest Web3 adventure. She is launching an NFT collection and this agreement makes her the first black artist to co-found a Web3 company.
Ashanti burst onto the scene in the early 2000s making her solo debut. Since then, she has been able to develop her talents and personal brand to stay relevant for over two decades. With this next step in her career, she has partnered with EQ Exchange, a women-led Web3 company.
EQ Swap allows artists to monetize their intellectual property without incurring hidden costs. Both parties are extremely happy with this partnership.
Ashanti is focused on launching an NFT collection
It’s been 20 years since her debut album and for this NFT release, she recreated her first album cover. As mentioned earlier, EQ allows artists to use their own IP address. On this, Ashanti commented, “It’s so important to get the message across that artists should own their intellectual property.”
The music industry has long been unfair, with record labels essentially owning the rights of an artist. Hopefully this will no longer be with the emergence of NFTs and Web3. Ashanti wants to be a change maker and inspire people to stand up for themselves.
For too long, artists have been receiving an unfair cut in royalties and not being fully able to produce what they want. Ashanti is aware of this and is super optimistic about the future of a much fairer music industry.