Facebook improves WhatsApp Business | PYMNTS.com

Facebook is expanding the capabilities of its WhatsApp Business messaging app, which the company says now has around 50 million users.

The company stated in its announcement new features it brings changes because “people need easy ways to get in touch with businesses to ask questions, get information or find something they might like to buy”.

The company said in its statement that “to help … businesses using the WhatsApp Business API to be discovered … we are introducing new features to start a conversation with a business on WhatsApp and see what goods and services they offer. “.

A component of the new service will allow potential customers to start discussions with businesses using QR codes.

Facebook said in its statement, “QR codes make starting a conversation with a business as easy as possible. Previously, when people came across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now you can simply scan the QR code a business displays on their storefront, product packaging, or receipt to start a conversation.

Facebook said companies implementing QR codes in the packaging or labels of their products could make it easy for potential customers to start conversations with company employees.

Facebook also announced new ways for businesses to make it easy for potential customers to find WhatsApp catalogs, a service the company launched last year.

Today’s Facebook statement reads: “To make it easier for people to discover products, we allow catalogs and individual items to be shared as links on websites, Facebook, Instagram and elsewhere. If people want to share a catalog or item they find with their friends or family, they can just copy the link and send it to WhatsApp or other places as well.

According to Facebook, 40 million people per month use the Catalogs feature.

Facebook’s announcement comes even as the company suffers from headaches in a major market, Brazil, where authorities have obstacles erected to the implementation of the WhatsApp Payments functionality.

Facebook said WhatsApp QR codes will be available worldwide.

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NEW PYMNTS DATA: TODAY’S SELF-SERVICE PURCHASE JOURNEY – SEPTEMBER 2021

On: Eighty percent of consumers want to use non-traditional payment options like self-service, but only 35 percent were able to use them for their most recent purchases. Today’s Self-Service Shopping Journey, a PYMNTS and Toshiba Collaboration, analyzes more than 2,500 responses to find out how merchants can address availability and perception issues to meet demand for self-service kiosks.

About Elizabeth J. Swartz

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