Will Funk Da World’s album stand the test of time?


When it comes to rap, Bad Boy Records is a name that will be among the first to be mentioned when discussing the most legendary and influential brands of the 90s. Asserting itself as a formidable powerhouse with the release of the debut album by Notorious BIG, “Ready to Die,” the house Puff built would produce a number of illustrious deeds, engraving their logo in stone as the ’90s crew. But one name that is often overlooked, if not mentioned, is Craig Mack.

Known in most circles as a one-shot wonder and this guy in G Dep’s “Special Delivery Remix” video, at one time was Bad Boy’s number two prospect and featured as the artist who along with Biggie , would bring the label to prominence and usher in the Bad Boy era. Well, things didn’t go exactly as planned.

As Big became one of rap’s biggest stars overnight, Craig Mack was pushed into the background. His debut album, “Project: Funk Da World”, released on September 20, 1994, earned him a gold plaque for his efforts, but the critical and commercial success of “Ready to Die” completely overshadowed the album and by the The moment Biggie died, he passed out in the dark and was almost forgotten.

Given that today marks the 20th anniversary of the release of this footnote in hip-hop history, we’re dusting off this relic as to whether the album achieved a raw chord and holds up to the test of time.

  • 1

    ‘Project: Funk Da World’

    After a short intro, Craig Mack begins the proceedings with the self-produced title track. Starring an excerpt from Hamilton Bohannon’s “Save Their Souls,” Mack drops a series of indescribable lines that fail to captivate or connect with the listener, giving the project a rough and dismal start.

  • 2

    ‘Go down’

    Mack tries to redeem himself with the follow-up cut, “Get Down”. Produced by Easy Mo Bee, the rapper fits the track like a glove, spitting out:
    Now I’m about a second off the hook / Strap ya rap book / Before you get you wet style shake. until a complete disappointment.

  • 3

    “Make movements with Puff”

    Feat. Puff Papa

    The “Making Moves With Puff” produced by Rashad Smith is definitely a pleasant surprise when listening. Featuring a sample of Stevie Wonder’s “If It’s Magic” and some light traps, Mack drops helpful lines like “I’m like the greatest rapper known to man / I have MCs that fall in my mouth. and not in my hand / And you try to write a rhyme / But the pace I run will make you look like an old rider / Would you like to visit, the exquisite rhyme / That will leave you cooler than a blizzard of winter.” Puff also does one of, if not the first appeared as an actual artist on a track, so blame Craig Mack for helping revive the phenomenon that is Diddy with this song.

  • 4

    ‘It’s all of you’

    Things go wrong again with the co-production of “That Y’all” by Lenny Marrow and Craig Mack. With awkward pacing, porous lyrics, and a boring cliché of a hook, this number leaves a lot to be desired, to say the least.

  • 5

    ‘Flava In Ya Ear’

    The star-studded remix may get all the praise, but the original version of the album “Flava In Ya Ear” isn’t a jerk either. The first single released from ‘Project: Funk Da World’, the track produced by Easy Mo Bee is a sure hit and one of the best productions of ’94. Craig Mack also hits the mark with witty verses like “Craig Mack, 1,000 degrees / You’ll be on your knees and burned, begging ‘please’ / Brother Frost, undisputed, deep-rooted man / The funk smoke will go your brains have started, “hammers the beat from start to finish.

  • 6

    “Funk Wit Da Style”

    ‘Funk Wit Da Style’ sees Mack tackling the same ‘Blind Alley’ sample popularized by Big Daddy Kane, but with different results. While ‘Ain’t No Half Steppin’ was nothing short of stunning, this joint is nothing more than cutting the material off the hall’s floor, with Craig Mack almost drowning in the beat. As a result, all that remains is to press the Skip button.

  • 7

    ‘The day of judgment’

    “Judgment Day” is a much needed injection of life into “Project: Funk Da World” after the previous rehearsal. With Easy Mo Bee on the boards, this track is strongly reminiscent of “Flava In Ya Ear”, but we’ll excuse it because Craig Mack comes up with one of the best selections on the project.

  • 8

    ‘Really raw’

    Craig Mack’s hand remains warm on self-produced “Real Raw”. With a booming beat fueled by an excerpt from Skull Snap’s “It’s A New Day”, Mack is busy, dropping regular lines like “Service with the wild style, freak a smile / I’m crazier than ever, please pull my leather / Ooh, I can’t wait, I get paid, I see them / Brothers on my jock, a G for per diem. ” As the hook suggests, Mack gets really raw with his hardcore styles on this one and gets our head approval.

  • 9

    ‘Main line’

    Easy Mo Bee gives Craig Mack a monster beat with the thunderous “Mainline”. While the track is the real star of this release, Mack takes on the role of game manager, dropping effective lines that don’t appeal on first listen. However, you’re also not left with the “What the hell was that?” in the face of post-listening, which makes for a decent offer, but without incident.

  • ten

    “When God Comes”

    We get what is arguably the best Project: Funk Da World track via the “When God Comes” produced by Easy Mo Bee. On the trail, Craig Mack reflects on what will happen to all MCs, vulture societies of culture, and the world at large when Judgment Day arrives. Poignant bars like “Brothers in the ghetto, stop genocide / Because the same boat we travel in will do like Poseidon / I watch the cheese line of the earth stretch out / I watch the army allegiance of Satan getting stronger / I watched the drugs and guns take control / I even watched the devil take the soul of the black woman “make this track a winner and leaves us wondering why it is no more advertised than it is.

  • 11

    “Welcome to 1994”

    “Project: Funk Da World” ends with “Welcome to 1994” produced by Craig Mack. The outro does him no favors, forcing you to press stop out of frustration and disinterest, ultimately ending Craig Mack’s effort for “Funk Da World” and ending the project on a bitter note.

  • Stand the test of time?

    Overall, ‘Project: Funk Da World’ is disappointing at best. While tracks like “Get Down”, “Judgment Day” and “When God Comes” show flashes of promise, more than not, the songs are uneventful and hit and miss. Mack is also less than impressive in the lyrical department, offering three lackluster rhymes for every hot quote. Craig Mack will always have a place in rap lore because of the slice of heaven that is “Flava In Ya Ear”, but unfortunately for “Project: Funk Da World” the same can’t be said.


About Elizabeth J. Swartz

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