Wrensilva partners with Beatles album cover artist to create limited edition poster – SURFACE


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“I’ve been at the intersection of art and music for a long time and what I’ve discovered is that when two inspiring art forms intersect, it gives you a remarkable feeling,” John said. Van Hamersveld, reflecting on his prolific album cover. artwork. Over the past five plus decades, Van Hamersveld has immersed himself in the world of music, particularly the rock’n’roll scene, designing record covers for iconic albums such as The Beatles’s Magical Mystery Tour, The Rolling Stones Exile on the main street, and the surf documentary film, Endless summer. His designs are masterpieces in their own right, rekindling memories and provoking new emotions with their vibrant hues, psychedelic undertones and stylistic typography. “These iconic images have a tremendous capacity to influence someone’s experience, often they become a permanent fixture in our collective consciousness.”

Wrensilva has deep roots in craftsmanship and design, handcrafting consoles from American hardwood in California and incorporating both analog and digital technology. Its co-founder and CEO, Greg Perlot, brought in Van Hamersveld to capture the brand’s ethics. Known for his integration of hand drawings with digital editing and production methods, and, namely, his deep appreciation for music, Van Hamersveld channeled his learnings into the console brand’s limited edition poster. of California-based records. Featuring a Wrensilva console with music spiraling into a whirlwind of sound, it exudes the experience of playing “your favorite vinyl”. Contrasting colors, red and blue, play in the background while a yellow foreground seems to jump off the page in the same way music flows from a record player. “By reducing the image and superimposing it on its primary element [the Wrensilva console]”, says Van Hamersveld,” you get that depth which is like the sound itself. “

Troglodyte thoughtfully merges the old and the new with both analog and digital listening experiences—what we now call multiformthrough integrating His bone streaming technology and Project turntables. Van Hamersveld’s poster is an analogy with the digital-to-analog console. “The music isn’t really there, it’s just a work of art referring to the sounds you experience with a Wrensilva console,” he says. “I present a real experience with an analog visual, but produced on a digital medium. “

For Perlot, the poster is a beautiful tribute to the spirit of vinyl culture, which is rooted in a richer listening experience. “It’s cliché to say, but it’s true that as life speeds up we want invitations to slow down and be present and involved – that’s what finding and playing a record is,” said Perlot.

“Streaming, wireless, multiroom, voice control, full access subscriptions, these are undoubtedly real breakthroughs,” he continues. “What we’ve added to this advancement is the idea that analog music sources, like vinyl, are just as valid, and that it’s time to focus on elegance and texture again. music itself. People didn’t ask for the warm sound of vinyl to go away, or for record stores or fancy consoles to go. We also want all the music to be close at hand. So for us, it’s “and”, not “or”.

Wrensilva x John Van Hamersveld posters are available exclusively as a gift with purchase at select record stores across the country.

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About Elizabeth J. Swartz

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